Today, in class, we discussed Josepf Müller-Brockmann’s grid system for graphic design. We then applied it to our work by created sketches of a possible advertisement for GCU’s upcoming basketball game. Overall, Müller-Brockmann’s grid system was massively helpful to making simple designs. By having the grid around, I was able to more easily organize layout by the level of importance for each item in the layout, or, in other words, more easily establish a proper visual hierarchy. I feel that the bottom-left design on the first page was my most balanced. By using the grid to separate the header and the rest of the textual information, I was not only able to make room for a theoretical image but was also able to emphasize both of these texts and organize them by importance. Having the grid helped with the positioning that made this design possible. The spacing and alignment, as enforced by the grid, is what pulls that design together, leading the reader from one important point down to the next in a streamlined zig-zag.

Müller-Brockmann’s idea of objective design is a fundamental of aspect design to me, as it provides a thought system by which I can craft simple but massively effective designs. By establishing a communication-first design, as opposed to a decoration-first design, one can then go on to make that design a successful design.