For today’s entry, I took the layouts from my first Switzerland post and applied some of Jan Tschichold’s design philosophies into them. These philosophies include the employment of asymmetry, contrast, and scale. For this exercise, I took the previously mentioned layouts and made them a bit more asymmetrical. This was done in a number of…

Today, I developed one of my grid layouts from my previous post into a full poster. Both the original layout and the final poster are below. The layout I chose left a lot of negative space open, which really emphasized the two main points of the poster: The silhouette of the basketball player and the…

Today, in class, we discussed Josepf Müller-Brockmann’s grid system for graphic design. We then applied it to our work by created sketches of a possible advertisement for GCU’s upcoming basketball game. Overall, Müller-Brockmann’s grid system was massively helpful to making simple designs. By having the grid around, I was able to more easily organize layout…

For this assignment, I picked two pieces of text that had some sort of typographical errors and rearranged them on a separate paper. For my sheet, I chose one heading and one body paragraph. To begin with, the heading has an unfortunate case of bad kerning. In this heading, the letters are uncomfortably close together.…

For this entry, the fonts Baskerville and Bodoni were compared side by side. Immediately, one thing is significantly different between the two fonts. This is that Bodoni has a much higher contrast in line thickness than Baskerville. This effectively makes Baskerville a considerably easier font to read and considerably more applicable font, as Baskerville’s consistency…

As I was working with the Bodoni font, I noticed immediately the neat and fashionable appearance of the font. Specifically, the contrast between the thick stems and wiry hairlines/crossbars created an elegant and well put-together look that would be excellent for a formal, tidy script. While the contrast between the thin and thick lines looks…